Pacific Northwest Ski Areas Turned Bigfoot Into a Brand. Your Mountain Has a Legend Too. Film It.
Mission Ridge's 11-ft Yeti and Sasquatch Mountain's name show how one local legend becomes years of resort content, and how to find and film your own.
Category
Content Creation
Filming, photography, and storytelling systems for resort teams.
Only One Summit County Ski Area Talked Snowmaking on the Record. Tell Your Drought Water Story First.
Four Summit County ski areas sent statements on drought snowmaking; A-Basin went on record with numbers. A receipts-first water content plan for resorts.
Your Snowfall Average Is a Marketing Claim. Here's How to Make Snow Content Skiers Actually Believe.
A 5-year snowfall average can beat the long-term number by 25%. Here's how resort content teams can publish snow data that earns trust, not eye-rolls.
Park City Just Won the Shot Ski Record by 10 People. That Tiny Margin Is the Whole Content Strategy.
Park City retook the world's longest shot ski record by just 10 people. The tiny margin is a decade-long content format your resort can borrow this winter.
Snowboarding Just Grew 9% While Skiing Stalled. Your Resort's Content Is Still Built for Skiers.
SIA's 2025-26 study: snowboarding up 9% to 10.6M, alpine flat, 5.3M riders under 25. Here's how resort content teams should rebalance this winter season.
GoPro vs. Insta360 Just Got a Ruling — What the Action Cam Chaos Means for Your Resort Content Team
GoPro vs. Insta360 got a patent ruling this week. Here's what the action cam market chaos means for resort content teams — and what to do about your gear.
GoPro Is on Life Support — Here's What Your Resort Content Team Should Do Right Now
GoPro just took a $20M emergency loan from its founder and faces going-concern doubts. Here's the game plan for resort content teams building on GoPro gear.
Insta360 X6 Just Filed With the FCC — Here's What Resort Content Teams Should Do Right Now
The Insta360 X6 FCC filing dropped this week, signaling an imminent launch. Here's what it means for resort content budgets mid-season.
Mammoth Mountain Just Unveiled Its Biggest Bike Park Rebuild Since 1987. Here's the Gear I'd Bring to Film It.
Mammoth Mountain unveiled a multi-year bike park rebuild. Here's the filming gear I'd pack for the new Gravity Logic-designed trails opening this summer.
Bridger Bowl Is Winning With 'Real' Videos — And It Should Make Every Resort Marketer Rethink Their Content Strategy
Bridger Bowl is winning with real, relatable ski videos. Here is why authentic content outperforms polished production and what your resort content strategy should look like.
Authentic vs. Overproduced: Why Raw Content Wins on Ski Resort Social Media
Sometimes an iPhone clip crushes a RED camera edit. Here's why authentic ski resort content outperforms polished production — and when it
Best Video Editors for Ski Resort Content in 2026: DaVinci Resolve, Premiere, CapCut & More
The right video editor depends on your team, turnaround speed, and content goals. Here's the complete breakdown for ski resort teams. Use gopro ski
Content Gathering on a Powder Day: Why the First 3 Hours Are Everything
Powder days are your highest-value content window. Here's how smart ski resorts capture and publish before the magic disappears. Use ski resort
How to Frame Action Shots for Ski Resort Social Media: A Photographer's Playbook
Great ski action photography isn't about expensive gear — it's about composition, timing, and light. Here's the playbook. Use ski resort
TikTok vs. Instagram in 2026: What Content Actually Works for Ski Resorts
Same video, two platforms, completely different results. Here's exactly what ski resort content performs on TikTok vs. Instagram — and why. Use
DJI Mavic 4 – Months After Review
This is test content will this load and populate? Long(ish)-Term Review of the DJI Mavic 4 Use ski resort marketing tactics to improve results, save time,
