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Pass wars, consolidation, leadership moves — and what they mean for you.
Epic Pass sales fell 10% and Vail logged 12.5% fewer skier days in 2025-26. Here's what the data really means for independent resort marketing strategy.
US skier visits dropped sharply in 2025-26. Here's the exact marketing playbook smart resorts run right now to protect pass renewals after a bad snow year.
Snow Partners is expanding its multi-mountain pass network. Here's what the growing independent pass ecosystem means for mid-tier resort marketing teams.
SAM Magazine's annual Best & Worst in Marketing 2025-26 just dropped. Here's how I'd grade this ski season — and the metric nobody's actually measuring.
Aspen Snowmass just launched a Flex Pass from $679 and Weekday Pass from $2,099. Here’s what every independent ski resort can take from Aspen’s pass flexibility strategy for 2026-27.
Epic Pass hits record prices for adults and launches a Gen Z discount for 2026-27. Here’s what Vail’s bifurcated pricing strategy teaches every ski resort marketing team.
Burke Mountain is trying snow farming to extend ski racing season. Here's what the technique means for resort operations, sustainability, and pass value storytelling.
Vail Resorts landed at the low end of guidance due to poor snowfall. Here's what your resort marketing team should do right now to weather-proof your guest relationship.
Park City Mountain is eliminating free parking. What this means for resort amenity strategy, guest experience, and how to handle the pricing conversation without burning goodwill.
The ski industry set a 2024-25 world record with 399 million visits. Here is what that milestone really means for your resort marketing strategy and pass sales.
Colorado wrapped one of its driest ski seasons ever. Discover the offseason strategy smart resorts are deploying right now to recover revenue and build a stronger 2026-27 season.
Mountain Capital Partners just confirmed new chairlifts at Lee Canyon and Purgatory for 2026-27, plus stable Power Pass pricing. Here's what
A major Oregon ski area is offering deeply discounted season passes for next season — and skiers are debating whether to bite. Here's what this
Tahoe's biggest resorts are reopening in April, Copper Mountain is extending its season despite a tough winter, and Maine resorts are wrapping up
Copper Mountain extended to May 3 and Breckenridge is milking its final weekend for all it's worth. Here's the late-season playbook every
The NSAA Growth Committee just hit its original 60M skier visit target and has shifted focus to growing the total number of US skiers to 13 million. AI
Snowbird is replacing its 54-year-old Chickadee double chair with a SkyTrac fixed-grip quad. Here's what the project reveals about lift capital
Vail Resorts is charging a 3.2% blended sales tax on Epic Pass purchases, and New Hampshire skiers are furious. A direct lesson in checkout pricing
A growing class-action lawsuit against Vail Resorts is a wake-up call for every ski area operator to audit compensation, classification, and culture
Heavenly Mountain just reopened after 25 inches of April snow. Here's what that means for your resort's closing day decision-making process —
As ski resort professionals, we often find ourselves navigating a complex landscape of operations, guest satisfaction, and employee relations. However,
Dynamic pricing is transforming how ski resorts sell lift tickets. Here's how the model works, what industry leaders do, and how independents can
