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The cornerstone reads — one from each lane. If they're useful, The Blueprint delivers this analysis free every week.

Marketing Playbooks · Oct 27, 2026

Vail's Biggest Food Bet Isn't the Caviar. It's the Chili. Fix Your Top Seven Menu Items First.

Vail's largest food investment targets chili, burgers and fries, the items most guests buy. Here's the menu playbook any independent can copy by Monday.

Industry Intel · Oct 27, 2026

Sky Tavern Got a Lease to 2118. Nederland Is Borrowing $225M to Own Eldora. Small Hills Need Tenure, Not Title.

Reno gave nonprofit Sky Tavern a 99-year lease while Nederland's $120M Eldora buy stalls. Why long tenure beats ownership for most community ski areas.

AI & Tech for Resorts · Oct 24, 2026

A 178-Foot City Ski Hill Just Went RFID at $4.31 a Card. Small Areas Should Copy the Order, Not the Gates.

Great Bear Ski Valley added RFID lift access with a $4.31 reloadable card, two seasons after a POS overhaul. Here's the order small ski areas should copy.

Gear & Equipment Reviews · Oct 26, 2026

GoPro's $99 Close-Up Filters Fix Mission 1's 2-Foot Blind Spot. That's Where Resort Content Lives.

Mission 1 can't focus closer than about 24 inches. GoPro's $99 PolarPro filter set fixes it. Which strength a resort content team should buy first.

Content Creation · Oct 25, 2026

Pacific Northwest Ski Areas Turned Bigfoot Into a Brand. Your Mountain Has a Legend Too. Film It.

Mission Ridge's 11-ft Yeti and Sasquatch Mountain's name show how one local legend becomes years of resort content, and how to find and film your own.

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